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If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.

This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference in my business and the practical strategies you can start using right away.

You’ll learn how to identify what’s already working, test paid offers quickly, and turn your content into consistent income—all without feeling like you're constantly “selling.” Whether you're just starting out or looking to grow, this episode will help you take that next step with confidence and clarity.

What You’ll Learn:

• Why giving away free content isn’t enough to build a profitable business
• The mindset shift that helped me stop waiting and start earning
• How to identify what your audience actually wants to buy
• Three simple ways to test paid offers fast
• What a tripwire funnel is—and how to use one effectively
• Why your newsletter is one of your best sales tools
• How to make every piece of content lead to revenue

You don’t have to overhaul everything overnight, but you do need to take that first step. If you’re ready to turn your free content into consistent revenue, this episode will show you exactly how to do it. Press play and let’s dive in!

Mentioned in This Episode:

• Digital Product Growth Lab
• Newsletter Profit Club – Learn my Teach and Pitch Method to monetize your weekly emails
• Podcast show notes: https://www.destinicopp.com/podcast/mindset-shift-to-monetize-free-content

Episode Highlights:

[00:00:00] Welcome and episode intro
I kick things off by sharing what inspired this episode and the big question from one of my members.

[00:01:00] The struggle of transitioning from free content to a paid business
I talk about how common it is to feel unsure when shifting from giving knowledge away to charging for it—and why you're not starting from scratch.

[00:02:00] Mindset shift: Why value alone doesn’t equal sales
I share the biggest mindset change that helped me grow: understanding that people don’t buy because you’re generous—they buy when you give them a clear offer.

[00:04:00] How I make every piece of content lead to a paid offer
I explain how I structure all my content—including this podcast—to gently guide listeners to a next step that supports my business.

[00:05:00] Step 1: Watch what’s already working
You already have clues—here’s how to use your existing content and engagement to spot what people will pay for.

[00:06:00] Step 2: Pay attention to your most popular free content
I talk about using high-performing free content as a springboard for paid offers.

[00:06:45] Step 3: Test your paid offer quickly
No need to build a huge course—start with a simple workshop or a low-cost product to test demand.

[00:07:30] How to use tripwire funnels to generate revenue
I break down what a tripwire funnel is and how to use it effectively right after a lead magnet.

[00:08:00] Your newsletter is a revenue-generating tool
I explain my Teach and Pitch Method and how to consistently use your